One of the key take-ways from Citrix Synergy (the annual Citrix event in the USA) for me is the key note from Citrix’ CEO Kirill Tatarinov. According to him: “Work is no longer a place, it’s an activity, and workers expect a workspace that is digital and follows them wherever they go”. At Asiasoft Solutions, our mission is to provide innovative cloud solutions for our clients and add value to their digital business transformation. What this digital transformation exactly looks like and what impact it has is different for each organization. It depends on the business needs, the size and geographical orientation, the users’ behaviour, the type of applications supported and the level of security that is required. But what we see in every industry is the focus on the experience of the end-user. Users expect to have access to their applications and data from anywhere and on any device. And they are right. The technology is available to support these “new workers”, we only need to make it work, we need to make this digital transformation. As solutions provider specialized in end-to-end Virtualization and Cloud technologies, we know the technology landscape well and have an experienced and passionate team of specialists. We recognize there is no “one solution fits all” and it is now more relevant than ever to work on a customized design that is based on the use cases and needs of each organization. For some this can be a 100% Cloud transition, for others it will work better to remain on-premise, or go for a hybrid model. In the end of the day it is our goal to help our customers to manage a good performing platform which makes the most efficient use of the latest technologies but is cost effective at the same time. We are looking forward to our customer's success in digital transformation because only then our mission will be accomplished.